Due to the popularity and consistent use of the internet, people of all ages are continuously “surfing” the internet for information. The decline of newspaper sales is because more people are getting their information/news via the web. Despite what people are saying I don’t think newspapers will completely be absolute in the future. Older generations, those who don’t have internet connection and those travelling on public transportations still read the newspaper. Looking around while travelling on the tube I spot many people reading newspapers from the Guardian to Times. I believe people still do and will continue to buy newspapers.
The internet provides people with up-to-date information whereas newspapers can’t. I think that’s one of the many reasons why people read the news online because it’s consistently updated. For example, I personally have 5 websites that I religiously read daily and sometimes view up to 3 times a day. I keep checking CNN’s website because I like to be informed on current information from all over the world. Since CNN keeps updating their page almost hourly, I like to see if there are any new stories or information.
I also enjoy reading Perez Hilton’s website, the popular American celebrity gossip blogger. It was stated in class that bloggers just repeat what they read in newspapers however I believe that to be untrue, I believe for the most part it’s the other way around. I think newspapers read popular blogs or online magazines to see the newest celebrity gossip. On Perez’s website he states celebrity news that later I read in the newspaper the next day. Perez has become so famous that celebrity agents and paparazzi contact Perez about new stories so he is able to break that story first since over a million people read his blog daily.
With the popularity of bloggers, people argue that this demonstrates democracy because it creates a forum for people to express their opinions and get feedback. That is why PR agencies are now using popular bloggers like Perez to promote their clients or product. These blogs are a good a PR tools because it’s a third party endorsement however the downside is that these bloggers can also write negative pieces on products/celebrities. So I think it’s important that PR practitioners use both traditional and new media in promoting products to reach a wider audience. I think new media will continue to increase and become popular because more people are going online.
Reference:
http://women.timesonline.co.uk/tol/life_and_style/women/celebrity/article3397552.ece
http://www.rollingstone.com/news/story/16928530/perez_hilton_the_queen_of_mean
About Me
- Laura
- My name is Laura Jimenez and I am currently a postgraduate student at the University of Westminster. I am originally from San Diego, California but in England for a Masters in Public Communication and Public Relations. I decided to pursue a career in PR after my work experiences with the Department of Veteran Affairs and with San Diego’s Assemblymember Lori Saldana. Through my Masters I hope to gain a better understanding and practice of public relations.
No comments:
Post a Comment