10 December 2007

The Future of PR

The number of women entering into PR will continue to increase and shows no sign of slowing down. Organisations such as the CIPR’s Women in PR group created in 1962 and Washington Women in Public Relations (WWPR) created in 1980 seek to provide an outlet for women. During these times women were the minorities, so these organisations provided professional development and networking opportunities for them. Although these organisations still exist, there should be similar societies for men to attract more males into PR.

It is great that women have entered into PR and are flourishing. However, I feel that with every career there should be an equal balance between men and women. If PR is supposed to be about communicating to the public, there needs to be equal representation from both genders.

With PR expanding hopefully, there will be more males entering into this field. But what will it take to have them enter into this predominately female based field? Could male organisations that seek to recruit more males work? If not, what will the future of PR look like 10 years from now? Will men become obsolete in PR?

3 comments:

Anonymous said...

I really like your subject. However, I am curious, what is the break down of women in different levels of the PR industry i.e. What percentage of women in which age group make it to Director level or what is the most common job title of women in the industry.

Ha Nguyen said...

I think one of the reason why women outnumber men is the natural of the job, especially when you are a junior in the industry, you will have to do such boring job as clipping, talking the press... However, it seems to me that men often hold a higher position than their counterparts in the work ladder.
It is not easy to get the balance of men and women in the industry because maybe in consumer PR, there are more women than men but in Political or IT PR, men outnumber women.
Finally, I do find that as not being regarded as a profession, PR can hardly attract men to take part in the industry.

Anonymous said...

i agree with laura..there should be an equal balance of men and women cause both genders think and behave in different ways and this can be really productive (in all pr industries) especially in a such demanding profession like pr