27 November 2007

Theories of why women enter into PR

In thinking about the previous comment that women just started entering into the working force in the 1960's, I wonder why they picked PR. In reading Kevin Moloney’s book Rethinking Public Relations: The Spin and the Substance, he offers several suggestions to why women dominate PR.

1. “Many women started as PR secretaries and progressed to PR managers since there are no entry qualifications.” (pg. 139)
2. Women are good at communicating.
3. “Usually made by journalists: PR is for ‘girlies’ with a ‘penchant for organizing fabulous parties.” (pg. 139)

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